Peter Beckwith has an important message for you in time for Global Airway Health Day. “Healthy breathing and healthy sleep are critical for a robust and healthy immune system,” says the board member of the Foundation for Airway Health in a video promoting the international day that is commemorated annually every October.

Beckwith, a marketing expert and Cornell University graduate, will host “O2 Breathe-A-Thon” during Global Airway Health Day on Oct. 2 to raise awareness about the importance of a healthy upper respiratory tract. Slated for webcasting on Facebook Live, the 12-hour-long event will also help raise funds for the Foundation’s programs.

The “O2 Breathe-A-Thon” will feature medical experts, real patients with airway health issues, celebrities, social media influencers. They include bestseller “Breath” author James Nestor, Hollywood actor Carlos Moreno Jr., multi-champion pro-wrestler Michael “Deimos” Anderson, and dental hygienist and YouTube influencer Janice Eadie, among others.

As a member of the board of directors of the Foundation for Airway Health, Beckwith is focused on raising awareness to expand the reach and further the mission of nonprofit.

Beckwith is the president and creative director at Mad Rose Media, Inc., a creative marketing agency based in Agoura Hills, California. He has over 20 years helping corporations and medical professionals and practices strengthen their brands through personalized, story-based marketing and messaging.

Formed in 2012, the Foundation aims at raising awareness with the general public and the healthcare industry about the importance of a healthy airway. The nonprofit has developed professional membership tools that educate clinicians to recognize the role and importance of optimal airway physiology and sleep in the areas of health, development, performance, and function.

Last year, the Foundation established Global Airway Health Day in coordination with medical experts from all around the world.